Small Emailer Project/Event Identity

We ended up going a different direction for this event, but here’s a little emailer/beginning of an identity that I worked on recently!

std_afw.jpg

I also created a custom ampersand, since the one included with the Franchise typeface is not exactly what we needed.

Here’s a detail shot of the type treatment, which I had fun with:

std_afw_zoom5.jpg

Advertisements

2016 TLL Car Show: Poster Process

Here’s a look into the process of this year’s annual The Little Longhorn Car Show poster. It was a fun one, and I tried a few new things this year with layout and illustration technique.

First I figured out what the layout would be. I settled on a definite right-to-left, with a dramatic angle (which I toned down to have room for all of the text).

2016_sketch.jpg

So initially I tried one angle from another preliminary sketch, but discarded it. It didn’t let me do what I wanted with the background and the perspective of the bar building.

process_firstPass.jpg

I then tried a new angle… and stuck with it this time.

process_secondPass.jpg

The car base is vector, but then I pulled the individual assets into Photoshop. I painted shading on to the car, and then the clouds with my tablet…

sky_300h.jpg

The ground motion lines were also painted in Photoshop, using perspective guides to help with getting the look and angles right.

groundlines.jpg

The file ended up being a few different pieces (car, foreground motion lines, building, skyline, cloud, flat background colors), and then I took them all and squished them together in Photoshop.

2016_close-up_460h.jpg

I’m pretty happy with how it turned out! You can check out the final full poster on my portfolio website.

Three Years of Ginny’s Car Show Posters

cars_blog_660The end result of three years is looking a bit like a set, with little intention on my part (apart from wanting to do illustrations!). White, red, and blue (‘Murica), facing right, center, and left. If only I had kept the bulk of the text at the bottom… Hah. All three of them have the Austin skyline in them (the middle one reflected in the windshield of the TR6). This year (the Camero) was chosen because we recently had one join the family by way of marriage. 🙂

tryptic_2017_v2Five years of doing car show posters for Ginny’s Little Longhorn. Here’s to five more!

You can view the posters at a larger size on my portfolio site.

KGSR Ad Sighting

IMG_5013

It’s always cool to see stuff you did at work out in public! Saw this at the Cedar Park Center this weekend when I went to see Video Games Live. This went through a lot of concepts and revisions, so it was nice to have it finally see the light of day.

I haven’t seen my KGSR “Discover the Difference” ad that’s at the Dell Diamond yet, but hopefully I’ll have an opportunity to snap a photo of that soon. It has a custom typeface out of music shapes and instruments/tools (I started with the Cubano typeface) that I made specifically for the ad, because what we wanted didn’t seem to exist, or was too childish. Lots of fun little vector icon-like illustrations.

Blues on the Green 2015

Well, Blues on the Green got canceled this week, due to the crazy monsoon we’ve been going through in central Texas. But! We’re on schedule for next week (weather permitting).

Here’s a couple of fun things that I’ve gotten to work on for the event.

BOTG_Stuff

Promo poster and branded aluminum water bottles for giveaway (to celebrate the 25th anniversary of KGSR/Blues on the Green!). Check out more here.

TLL Car Show Poster: Process

Here’s a tiny look into my process for the the annual car show poster I completely recently for The Little Longhorn. An older TR6 model was specifically requested. It’s a fun little British convertible. And I’ve actually driven one before! … Poorly. Ah, standard, my Everest.

A quick round of sketching helped me get down the layout I had in mind for this year:

2015_sketch.jpg

I started with green to flat out all the basic shapes, then went it and added color, details, and then finally some gradients to add dimension… and my favorite part, some white glint-y shines. Not to mention the Austin skyline reflected in the windshield glass.

2015_process_v2.jpg

“GLL” in the license plate is a reference to the bar’s former name, Ginny’s Little Longhorn. Most still refer to it that way, and probably will for some time.

The car show is this coming holiday weekend. Proceeds benefit the Make-A-Wish Foundation, so come on out!

You can check out the full poster (in addition to past years’ posters) on my website.